This structured data can be used to help model the relationships. It will make it easier for search engines to rank your content. Accordingly, entities, their properties and relationships can be precisely identified, and now the search engines can make no more educated guesses about what the page that is being searched contains. Because of its direct effect on visibility, this is crucial for optimising for local search engines. Schema Markup Services helps search engines to better understand the publication date as well as the author and topicality, and is important for proper recognition of content in machine learning graphs.